Empowering Women Entrepreneurs with AI: Streamlining Content Creation and Life. A Conversation with Lisa Marie Todd. (Epi. #183)

In this engaging podcast episode, Lisa and the host discuss Lisa's extensive experience in content creation, from her initial days as a food blogger to her current focus on empowering women over 50 to become content creators and podcasters. They explore the significance of energy awareness and effective streamlining for entrepreneurs, particularly through the use of technologies like Notion, Ecamm, and AI tools. The dialogue highlights practical strategies for organizing and producing content efficiently while maintaining creative passion, offering valuable insights for women looking to thrive at any stage of their careers or entrepreneurial journey.

Bio:
Lisa Marie Todd is a lifestyle entrepreneur, mom, consultant, podcast host, content creator, and the founder of the lifestyle brand An Appetizing Life. With a rich background in advertising, dance, and television, both on-screen and behind the scenes, Lisa brings a wealth of experience and expertise to everything she does.  In her 20s, Lisa appeared on popular shows like “A Different World,” “Days of Our Lives,” and “The Fresh Prince of Bel-Air.” She also was one of the original “Fly Girl” dancers on the Fox television show “In Living Color.” Leveraging her creative talents and business experience, Lisa successfully established her jewelry and home fragrance company before creating An Appetizin

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Chapters

• 0:00 Introduction and Warm Welcome
• 0:14 Refining Focus and Energy Awareness
• 0:31 Journey into Content Creation
• 2:48 Empowering Women Over 50
• 3:35 Leveraging AI and Tools for Content Creation
• 4:49 Podcasting Insights and Tools
• 5:36 Organizing with Notion
• 14:44 Ecamm and Enhancing Video Production
• 29:41 Meditation and Energy Awareness
• 34:38 Final Thoughts and Inspiration

Transcript

[00:00:00] Shilpa Lewis: Welcome, Lisa. It's so nice to see your beautiful face. 

[00:00:06] Lisa Marie Todd: Oh, it's so nice to be here and see your beautiful face. It's always, always a pleasure. 

[00:00:11] Shilpa Lewis: Thank you. Well, I'm so excited. We've been talking about having you on my podcast again, because you were on it in the early years. And both of us have kind of refined our focus the last two, three years.

[00:00:24] Shilpa Lewis: And I think that you're perfect for this season of energy awareness because who doesn't need more energy? 

[00:00:33] Lisa Marie Todd: Exactly. Especially now. 

[00:00:35] Shilpa Lewis: Especially now. Um, so you're kind of recovering from a little cold as well. 

[00:00:40] Lisa Marie Todd: Yeah, I've done a lot of traveling lately. So, you know, between the flying and the weather back east and everything, I, I caught a cold, but I'm good.

[00:00:49] Lisa Marie Todd: I'm all good. 

[00:00:49] Shilpa Lewis: You're good. Well, one of the topics I've been leaning into and really interested in Is how can I refine [00:01:00] my streamlining as an entrepreneur and particularly given that my way of communicating or promoting is through podcasting and you've really refined the art of understanding what technologies and tools to use to be a podcaster who can still enjoy the creative part without getting lost.

[00:01:23] Shilpa Lewis: In the details of, I would say, production and planning. So, maybe you could share where you're at. Maybe a tiny bit of history of how you came into this space. 

[00:01:37] Lisa Marie Todd: Sure, absolutely. Um, I came into the whole content creation space as a food blogger and producing food videos. So I have that production experience of having multiple cameras and, you know, trying to put together a run of show and producing content weekly.

[00:01:53] Lisa Marie Todd: During the pandemic, that all came to a halt because I had no one to give my food to, or to [00:02:00] test recipes I couldn't get to the store. So I just turned my energy over to all my knowledge being given to women over 50 who were looking to become content creators themselves, or start a video podcast, or just get their brand or their message out.

[00:02:15] Lisa Marie Todd: So I just have done a deep dive into that and helping those women, you know, Become more visible online and I love it. My background is in production in on camera and off. So this is my wheelhouse And this is like my my third act I should say not even my second So yeah, that's that's a little bit of my background.

[00:02:38] Shilpa Lewis: Yeah, speaking of third act I actually we had a series called the second act and you were on my podcast for that And it was for sure so inspiring. Um, so tell me a little bit about your understanding of the space where women are now pivoting like myself, [00:03:00] women over 40, women over 50, and finding that there's still plenty of opportunities to thrive.

[00:03:08] Shilpa Lewis: It's not what people thought 40, 50 years ago. 

[00:03:12] Lisa Marie Todd: It's not like when my grandmother, you know, was at this age, you know, we have as women over a certain age, 40, 50, whatever, we have all this life experience. And I just don't like seeing it going to waste. So that's why I encourage people, you know, spread the knowledge.

[00:03:29] Lisa Marie Todd: Don't let it just, you know, go dormant somewhere and, and get your message out there. And now we have so many tools. with the AI, for one, to help us as, as an assistant, not to do all the work for you. But there's so many tools right now to allow you to get your message out. And it's, I'm like, why not take advantage of it?

[00:03:49] Lisa Marie Todd: No, it's there. So just do it. So I'm on a mission to, you know, get women, to just kind of rise up and spread their message and use these [00:04:00] tools. And you can learn as much as you want or as little as you want. It doesn't have to be perfect. Let's get perfection out of the way. It could be as simple as grabbing your cell phone.

[00:04:11] Lisa Marie Todd: And as long as people can see you and hear you and your message is good and tight, that's all that matters. So, you know, let go of all of the, I don't have this equipment. I don't have this. I don't have just, you know, Just turn on the, turn on your phone, your, your video on your phone and get started and have your thoughts collected.

[00:04:30] Lisa Marie Todd: So, 

[00:04:31] Shilpa Lewis: and even to have your thoughts collected, there are tools for that. Um, I'm trying to remember the name of the tools. It'll come to me in a moment, but scripts, AI scripts, intelligent ways to pause and deliver your, um, ideas. Yeah, 

[00:04:48] Lisa Marie Todd: definitely. So, uh, I have two podcasts. I, one that I co host with, um, two friends of mine that I met through, uh, actually software I use called e cam that allows you to go live [00:05:00] and basically do, I call it like a live television show, um, from your computer because you can bring in videos, you can bring in lower thirds, you know, the, in the news, you see people's names pop up.

[00:05:10] Lisa Marie Todd: And so we met at a convention last year and. hit it off and decided to do a podcast together. And so I have that and I have my own personal podcast. And so I deal with a lot of the, what's called the run of show. of having, knowing what's coming next, how the show's going to run, what information I'm trying to put out so the audience can, you know, enjoy and, and learn something along the way.

[00:05:36] Lisa Marie Todd: So it involves a lot of organization and I'm a big user of Notion. I love Notion. I can, you can customize it however you want, however your brain works. Um, and I, you know, I teach that and you, you I like that you can, you can customize it because maybe my way I can show you, but then you [00:06:00] can tweak it and look at it a different way.

[00:06:02] Lisa Marie Todd: You know, maybe somebody likes Kanban and somebody else likes database and, and, you know, so it gives you that freedom. But, uh, What you want to do when you are trying to do all of this content is really have, have your thoughts organized so you don't turn on the camera and you're, you're like, well, um, let's see, what am I going to talk about today?

[00:06:20] Lisa Marie Todd: Oh, I, okay. Oh, I forgot that. At least you have this guideline to, you know, keep yourself moving, keep yourself going. So I, I think that's really important to learn that, but not get overwhelmed by the various products that are out there to help you because there's a lot of AI out there and you get lost in the weeds of trying to learn things and then you're not producing content.

[00:06:44] Lisa Marie Todd: So it's that, it's that balance of knowing what's available, knowing what you need to make it work with how your brain works. and how you like to organize things. So 

[00:06:57] Shilpa Lewis: absolutely. And you mentioned the word organization [00:07:00] and that's so inherently part of any business, but it's also inherently part of any life.

[00:07:06] Shilpa Lewis: So lately, when I've been talking about energy awareness and how do we use AI tools, I, um, share that this might be applicable to your, your life. You could be retired and still use these technologies or you could be in the thick of it as a busy mom working in a corporation and trying to juggle it all.

[00:07:26] Shilpa Lewis: And then there's people like ourselves are pivoting or evolving as entrepreneurs or you're established entrepreneur. You, you may not necessarily have to go through those learning curves because there's a lot to organize, right? 

[00:07:39] Lisa Marie Todd: Yeah, there's a lot to organize and I use it both in my personal life and my, you know, especially for travel, just to keep everything organized and I can just go right to what I'm looking for.

[00:07:48] Lisa Marie Todd: I'm not looking for a file or looking for an email or whatever. And so, uh, I think it's, yeah, it's important to. Remember the AI, and I think I already said this, is simply your [00:08:00] assistant. It's not trying to take over or do all the work for you, or you shouldn't just take whatever results it gives you and just use it.

[00:08:08] Lisa Marie Todd: You have to be mindful about it. And going back to what you're teaching, there's a certain level of mindfulness that has to be activated when you're using it. 

[00:08:19] Shilpa Lewis: Um, along those lines, when you said we have to train it, think of it as an assistant. Um, there is this fear among many, I believe that what is it really, maybe they haven't really engaged with it or what will it do or not do effectively.

[00:08:36] Shilpa Lewis: One being, will it authentically represent my voice and whether it's notion, which is a tool that you can use for organization or any of those tools. There is a little bit of a relationship. It's like having. Maybe an intern in your room and you just say go at it and they're like, but I I don't know what you do 

[00:08:58] Lisa Marie Todd: Yeah, there's a certain [00:09:00] amount of training because if you if you let it run wild run amok It I'm sure some people have heard this the garbage in garbage out So if you just give it something very basic and very, you know Not full of information about what you're trying to do to get out of it, you're going to get something basic, you're going to get garbage, you're going to get something that doesn't sound like you, doesn't have your voice.

[00:09:23] Lisa Marie Todd: So there's a learning curve of training it. So it knows who you are. It knows what your brand is. It knows what your life is, you know, and then it can produce. The things you want and then you take that and you massage that so it really sounds like you. So it's a starting point to me, you know, and it's an ideation tool also because I like to feed it all of this information.

[00:09:49] Lisa Marie Todd: It gives me back a result. I tweak it and feed it back to it. So there's this back and forth that's going on. And I think that's where the magic is [00:10:00] that you don't just, it's like that whole thing, concept. And you know, as a coach, the, uh, the seven layers deep of asking why. So you asked a client, why do you want to do blah, blah, blah, blah, blah.

[00:10:13] Lisa Marie Todd: And they answer in that first answer, the first few answers are surface. Then you ask them why again, and then they give you another answer and it goes a little bit deeper. And you keep asking why, until finally by the fifth or seventh, you get the true answer. So I, I equate those two things with how you would use AI as an assistant.

[00:10:32] Lisa Marie Todd: Don't take that first result. 

[00:10:34] Shilpa Lewis: Yeah. 

[00:10:34] Lisa Marie Todd: Because that's just surface. 

[00:10:36] Shilpa Lewis: Yeah, absolutely. Um, and that goes for I believe probably all AI type of technologies for those who are somewhat novice to it. You know, there's the large language models. Those are the typical type of. AI tools that help you with the copy that you're writing, or enhancing the copy.

[00:10:55] Shilpa Lewis: And there's different levels of kind of expertise among those type of tools. [00:11:00] And then there are tools that are even further ahead in terms of organization, like Notion. And then there's even other ones that we will probably discuss on this call. But even Ecamm has built in AI. 

[00:11:14] Lisa Marie Todd: Yeah. Oh, yeah. It has a little bit of it going on.

[00:11:16] Lisa Marie Todd: Um, I'm, I'm going to circle back to, you were talking, talking about the levels and, uh, notebook LM, which is kind of flying under the radar. I think right now, I mean, people are talking about it and you, you know, doing videos about it, but it's a really interesting model. to use because not only can you bring in different, you know, uh, videos, you can bring in different texts, you can serve, you know, do the actual thing through Gemini, so you can actually ask questions.

[00:11:46] Lisa Marie Todd: But then now they have this podcasting component where it will basically come up with a short podcast with only two guests. There's two hosts. It's a male and female. You can't change the voices. This podcast show [00:12:00] comes out of all of this information you fed to it. And it has so many use cases for education.

[00:12:07] Lisa Marie Todd: Like if someone's trying to learn a very big tome of a book, you know, uh, to learn some difficult, uh, concept or, or, you know, topic that they're trying to learn, you can feed in the book and then ask it questions. So I find it interesting for like, like I said, for education, everybody has a different learning style.

[00:12:28] Lisa Marie Todd: So to have this. Way to massage it and to maneuver it. So you can understand what you're trying to get out of it and learn, or, you know, as a content creator to use it, to throw all these ideas in so you can get the information and then put your thoughts, experiences, and tone into that message, and then just having, listening to it as a podcast, um, Another use case is, say you've done, you've created a workshop or you've recreated something, feed it [00:13:00] into there and, and ask it to be honest about it.

[00:13:03] Lisa Marie Todd: As honest as AI can be, I guess, but to, to kind of, you know, get him in the weeds with it and listen back to what they're saying. It's almost like having that, you know, a focus group in a way, which is kind of interesting. So with all these tools, as you go deeper into them in the use cases, I think it's fascinating yet scary, but fascinating.

[00:13:25] Lisa Marie Todd: So. 

[00:13:26] Shilpa Lewis: Yeah, well, and I definitely find it fascinating because we going back to how do you bring in some efficiency into your life for those who are maybe not that aware, just even the, the, um, the task of doing podcast production is very, very involved. If I took away all the tools that I've been more and more utilizing.

[00:13:49] Shilpa Lewis: I would have left the podcasting world because it is hard. There's apparently, um, I just read it. I'll put in my show notes, but only 14 percent of active [00:14:00] podcasts Um, participants, uh, go beyond episode 200. 

[00:14:05] Lisa Marie Todd: Yeah, well, actually episode 10 is, is really the starting point. Yeah. You get past, yeah, if you get past 10 episodes, you, you, you're in a higher percentage of, of people that are doing it.

[00:14:17] Lisa Marie Todd: And then as you move along, what you were just saying, it dwindles. Yes, you can look at the stats and there's a ton of podcasts. Yeah. Not as many that are consistent. And I don't know what the numbers off are off the top of my head, but, you know, during the pandemic, they exploded because everybody was home.

[00:14:35] Lisa Marie Todd: It's like, Oh, I'm going to do a podcast. But then when you realize all the little things you have to do to make it come into fruition from figuring out, you know, well, first setting it up, you know, getting it out there, getting it on Apple music, figuring out your, what your cover is. figuring out what topic you're going to be talking about, finding your guests.

[00:14:58] Lisa Marie Todd: Is it a solo show? [00:15:00] Is it a, you know, co hosted show? Uh, what tools am I going to use? Am I doing a video podcast or I'm doing it old school audio or am I doing both? It like, it goes on and on and on. And I find when I work with clients and they come to me, they're like, I want to do a podcast. I'm like, great.

[00:15:17] Lisa Marie Todd: But just, just know, and I, I sent, give them the list, just know that this is what it takes. And then once you're done with it, now you've got to put it out there so people will find it and listen to it. So there's marketing and, and content creation. And so. It's not for the faint of heart, honestly, if you're going to do it the right way.

[00:15:38] Lisa Marie Todd: Even if you want to do it for a hobby, I see do it because I don't know, there's something rewarding, the conversations are rewarding, the knowledge you're constantly learning, which, you know, after a certain age, we need to keep doing to keep this right. So, you know, I, I think it's a great thing, whether again, if you're going to just [00:16:00] go all in, or if you just want to do it as a side gig, but I just enjoy this.

[00:16:05] Shilpa Lewis: Well, and that's been true for me. Um, the element of being able to connect with the audience through podcasting, there are different ways one could do a live Q and A or a blog. And while there's a little element of that, that I do sometimes, Conversations is where I've really felt my creativity spark. And, but I would feel really frustrated if these tools didn't exist, which would streamline the processes.

[00:16:32] Shilpa Lewis: Cause there's just so much, like you said, there's a long list of things you have to do and it's not for the faint of heart. Cause you know, like even details, like I'm constantly learning about podcast. And so I have multiple spreadsheets as you know. I'm the spreadsheet queen and I really love spreadsheets or ways to keep things organized.

[00:16:54] Shilpa Lewis: And one of the things I have is an SEO title. And the [00:17:00] five elements of how I will Make my title SEO strong and that for any one podcast, um, I come up with at least half a dozen titles before I nail down on one. But now due to the beauty of D Script, which is another ai, uh, video production tool or audio, um, it will give you SEO strong titles.

[00:17:25] Lisa Marie Todd: Right. And, and then if you're putting them on, if you're doing a video podcast, let's say, and you put it on YouTube, you can do what's called A B testing. So you can do one title and another second title and put it out there and see what's performing better. So, I mean, that's, that's next level of, you know, starting to getting into the weeds of, of looking at your backend and, and figuring that out, but there are, you know, you can make this as simple as you want.

[00:17:55] Lisa Marie Todd: Or you can get in there and do it and I say start [00:18:00] simple don't overwhelm yourself because if you do you won't continue and you'll 

[00:18:06] Shilpa Lewis: and going back to the original point. This is really meaning these technologies are there not to stifle us, although it can happen to even like myself. But to enhance our ability to be a thriving entrepreneur or thriving parent or thriving whatever it is that you want to do.

[00:18:26] Shilpa Lewis: And focus on your why and your creativity. Um, so maybe let's go back to Notion now, because I, I, I'm not aware if the audience truly can appreciate the tool without knowing a little bit about the context and how you've been using it. 

[00:18:42] Lisa Marie Todd: So the context that I've been using it, like I said, has been for producing shows, um, and personal, but for producing shows most like.

[00:18:49] Lisa Marie Todd: And so I have. If I say I have an episode I've just done, I have everything I need to know within one section of Notion about that [00:19:00] specific episode about the person that is my guest. I have their bio. I have written out all the links of how to get to the recorded, you know, video or audio. So why I do that, because when I found back in the day when I was doing food blogging or in food videos.

[00:19:22] Lisa Marie Todd: I needed to find a video. I needed to find something. And it was in a file somewhere in Google or it was, you know, it's all over the place. So if you're trying to save time and streamline what you were talking about, you want to have everything condensed. You want to know where everything is. So just literally at a press of a button, you go to that section and all the answers are there.

[00:19:41] Lisa Marie Todd: And it does save a ton of time because you could waste five minutes. looking for a file. And if you haven't been labeling your files in a certain way, which that's a whole other thing, like there's so many things, you know, you can do to make your life easier. But if you haven't labeled your file, and then now you're searching for it, and [00:20:00] you need it because you need a clip for whatever, um, I find Notion just allows me to put everything in one spot.

[00:20:08] Lisa Marie Todd: And it has AI in there. So if I have a quick question, I can ask a question as I would. I don't know, I don't know if they're using 4. 0 now and there they when they first started was 3. 5, but I'm sure it's up, but you can use that. Um, everything's right in there. That's what I like. It's all, it's all focused.

[00:20:29] Lisa Marie Todd: So. You know, there's other tools, there's ClickUp, there's, uh, good old Trello back in the day, which I, I actually used to like, but you know, there's all kinds of ways to gather your information. And Notion's not the only way, I would say find what works for you and stick with that and then go deeper into that.

[00:20:50] Shilpa Lewis: Yes, absolutely. And like you said, there are comparable or similar tools. Some I've used in the past as well, and I just love having [00:21:00] everything in one place. This is why I'm on a mission to dive deeper into Notion as well. Now, the other tool that you and I have talked about for almost two years now, I keep saying I'm almost there, I will use it, might have to be even today because I'm sort of in a rush.

[00:21:15] Shilpa Lewis: Um, little of a situation where I recorded my master class and didn't actually record it. So I had a live audience and, um, that little button called record didn't get pressed. 

[00:21:29] Lisa Marie Todd: Wait, so you feel better. I keep, I have a sign that says, Press record just to remind myself, just in case, because you're fiddling with, you know, people can't see my setup, but I've got the, you know, audio thing here, and my camera's there, and, you know, a screen over here, and so it's very easy to, don't feel bad, it's very easy to do that.

[00:21:50] Lisa Marie Todd: It's a common thing. Yeah, let it go. It's all, it's a, I'm sad that it happened, but it's a comedy. Well, I felt embarrassed, 

[00:21:58] Shilpa Lewis: but, um, I told my [00:22:00] audience that, okay, this will be on replay. So today I'm all dressed up because I'm going to re record my slides. And I would like to, I've been saying this for months, But I feel like Ecamm might actually help me because I mentioned a specific challenge which is the technologies, I won't even get into what I was using, but they're like one is on one laptop and the other one's, another one's here, then I've got my script over there.

[00:22:26] Shilpa Lewis: It gets overwhelming because the last thing you want to see when you're listening to somebody with engagement, even if it's not full screen on them, is them looking away every few seconds. 

[00:22:37] Lisa Marie Todd: Right. Right. It's distracting. Yeah. We 

[00:22:41] Shilpa Lewis: can use Ecamm and 

[00:22:43] Lisa Marie Todd: Yeah. 

[00:22:43] Shilpa Lewis: Okay. 

[00:22:44] Lisa Marie Todd: With, I'm sorry. Ecamm with, just so I, with AI. With AI.

[00:22:47] Lisa Marie Todd: Oh, okay. Uh, so yes, I have been trying to get you to use Ecamm for years, for a while now. The beauty of Ecamm, and I, it kind of goes back to what I was saying about AI, you can make [00:23:00] it as simple as you want, or you can make it as, you know, fancy and complicated as you want. Um, if you're just trying to do a simple workshop or do a simple, make up level your Zoom calls for business.

[00:23:12] Lisa Marie Todd: No matter, you know, I'm not talking about being a content creator. I just mean, you got, you have zoom calls you have to do all the time. Uh, you can bring yourself in, you can create what I call like a run of show and simply by a press of a button, all of a sudden bring your slides in. Bring you with your slides in, you know, a lot of the things you see, uh, a lot when you, you look at different workshops and everything.

[00:23:40] Lisa Marie Todd: And so it does allow you to streamline everything because everything's already, you've created this, again, run of show or these scenes. And so you're just going through whatever your workshop or whatever it is you're teaching or meeting. You're just going through it and it's right there. Um, [00:24:00] it'll allow you to scoot what you're doing over to Descript so you can edit.

[00:24:05] Lisa Marie Todd: So that's streamlining because now it will actually send the file directly over there. Now you're into editing mode, which is beautiful, instead of downloading it yourself and then getting it into whatever you're using CapCut, Premiere Pro, Final Cut, whatever it is. Um, they, they haven't expanded AI so much within, you know, that's something that's coming within the actual thing.

[00:24:31] Lisa Marie Todd: But what it allows you to do is to have this master. Video or just audio podcast you could just record that or meeting or whatever and then take that and then manipulate it Within AI. I think it's a great tool I just got back from an event that they had in back east near Boston and One of the most wonderful things aside from the tool is the community I've never seen a community like [00:25:00] this before.

[00:25:00] Lisa Marie Todd: I have never seen people be so helpful and kind and, um, considerate. So it's, it's a, it's just a different software company. And that's part of the reason I'm drawn to it because I know if I have a question and I have to ask something, nobody's going to poo poo it or be, you know, rude about it. Like, you don't know that really, you know, that, that energy.

[00:25:29] Lisa Marie Todd: So there's a kind, gentle energy there along with a really good product that can, like I said, up level your zoom calls. Or if you are teaching something, you know, uh, the other podcasts I did, we just had a musician on and he played live for us and he uses e cam and he does this very cool thing where there's three different little boxes.

[00:25:50] Lisa Marie Todd: You see him, you see his finger and you see him on the guitar. E cam allows him to do that. you know, it's beyond, it's a triple screen. It's beyond a split [00:26:00] screen. It's like, you know, three things. So it's wherever your imagination wants to take you, you can make it again, as simple as you want or more complex, but it just allows you to get your message out there in a very clear, beautiful way.

[00:26:17] Lisa Marie Todd: I think. 

[00:26:19] Shilpa Lewis: And even if you were teaching, say something in cooking, I think you could have a different camera just, 

[00:26:24] Lisa Marie Todd: Oh yeah, 

[00:26:25] Shilpa Lewis: absolutely. Yeah. 

[00:26:26] Lisa Marie Todd: You know, and as you get more complicated with it, there's. Other tools you can bring in that there's a pedal you can press that will change the scene. You know, it's like, like a sewing machine pedal, you know what I mean?

[00:26:39] Lisa Marie Todd: And, um, so you could be talking and I could literally right now, if I was in cam and I had the pedal, I could just, I can use my foot and change it to the next scene or change it to a video coming in. So again, as complicated or as easy as you want. You know, you can use your iPhone and use [00:27:00] Ecamm. You don't have to have a fancy camera, again, as complicated or as simple.

[00:27:05] Lisa Marie Todd: But the point is to get your message out. 

[00:27:09] Shilpa Lewis: And so you can use Ecamm app within your iPhone? 

[00:27:13] Lisa Marie Todd: It's, it's not within your iPhone. It's using the iPhone as your camera. So you would use, you use your back camera, which is your better camera. And use that as your camera. So my point is like, you don't have to have a Sony, you know, ZV E10 or whatever, you know, the latest, you know, And greatest is for content creators.

[00:27:34] Lisa Marie Todd: You can just have your iPhone connected to your computer, have some kind of clean audio and just go. And that's the other beauty of it. You can control things within the program, within the software to. Say you had an interview with somebody and their room was dark or they were off center. You can control it on your end to make them look as good and sound [00:28:00] as good as you possibly can.

[00:28:02] Lisa Marie Todd: So if that's the other thing, you want to do a podcast and you're worried about, Oh, my guest doesn't have a microphone or they don't have a fancy camera. It's fine. But you have them come in and you can do some adjustments on your end. And that's a huge thing because not everybody, you know, It's set up to have lights and cameras and all that stuff.

[00:28:22] Shilpa Lewis: Yeah, absolutely. I can even see, um, a part of the skill set that I offer is meditation and showing, um, those meditations in a more kind of relaxed environment and lighting. 

[00:28:36] Lisa Marie Todd: Yeah. Um, over, cause that's how you and I met. We, we studied, studied meditation and got trained in that. And so over the pandemic, I was using e cam to do these live meditation sessions with people.

[00:28:53] Lisa Marie Todd: And, you know, I just kind of dimmed the lights and made it kind of calm. And I, you can bring music in. I had music in [00:29:00] and just, I just went live. And, you know, if you, you can use zoom with a cam. So then now you can see people, you can, you know, actually see the zoom call within the cam they they just really integrated that recently.

[00:29:17] Lisa Marie Todd: So, but it was, it was a nice thing because. Everybody was able to connect and, and breathe and relax because we needed to, and just have a little bit of community at that point. So e cam was the reason I was able to do that. 

[00:29:31] Shilpa Lewis: Yes. And you've been telling me for at least two plus years, if not longer, to try to use the technology.

[00:29:37] Shilpa Lewis: And I keep saying, I'm almost there. I'm almost there. But this little issue that I had with not getting it recorded, the master class will be the final catalyst. Um, yeah. It sounded like fire, I needed to be lit and do it. And for those who are listening, um, you may be aware that I have a meditation coaching background, but I met [00:30:00] Lisa through our program during the beginning of pandemic.

[00:30:06] Lisa Marie Todd: Yeah, I often say to you, I think that saved both of us because. It was that piece we needed at the time, and you know, when I signed up, the pandemic hadn't happened when we signed up, if I remember correctly. 

[00:30:22] Shilpa Lewis: Well, yeah, when we signed up, it had not, but the day it started was the day we went into lockdown.

[00:30:28] Lisa Marie Todd: It was the day we went into lockdown, and so it couldn't have come at a more perfect time, honestly. Absolutely. Yeah, yeah, so I'm thankful for that. And it's useful. I use it a lot. Thank you. Obviously use it, but I use it a lot with my clients because, you know, sometimes we're, if you're meeting with somebody or you're, you've hired someone to consult with you.

[00:30:50] Lisa Marie Todd: And you come into that meeting and something has happened just before. You're like, ah, you know, and then so I'm, I'm listening and they're telling me this and telling me that. And I said, you know what? [00:31:00] We're gonna, we're gonna leave that at the door. Can I just sit? Like, can we just sit for two minutes and you just close your eyes and just breathe?

[00:31:07] Lisa Marie Todd: And I like to take them through, you know, the body awareness. meditation that you just kind of track what, where you're feeling tension in your body. And I've had so many different response to that, to the point like I had one woman, she started crying, and she's like, oh my gosh, I have not slowed down. I needed this.

[00:31:31] Lisa Marie Todd: And so once you kind of clear the path, and you know this Shilpa, once you clear the pathway, then people can, To what they're supposed to be doing, the ideas can flow, you know, because they've gotten all that, that gook out of the way. I'm going to call it gook. 

[00:31:48] Shilpa Lewis: Yeah, we all need that. And that really does tie actually with this, um, overall theme of energy awareness.

[00:31:57] Shilpa Lewis: Like, let's start with awareness. Let's start [00:32:00] with, um, becoming cognizant of where we're leaking our energy. Or. where we're being drained. I've told you many times that when I'm at the height of my anxiety or stress, it's because I'm on overdrive. I'm like, all things need to get done. Where do I channel my energy?

[00:32:20] Shilpa Lewis: And if we don't have the right modalities or tools to become aware, then how do we do something about it? 

[00:32:28] Lisa Marie Todd: Right, right. Yeah, and having those tools to, you know, fix and make that better and rectify the problem. So, yeah. 

[00:32:36] Shilpa Lewis: Yeah. Well, so this is a good segue to the latter part of what I taught recently in my master class.

[00:32:43] Shilpa Lewis: And I, you are aware that I, I'm on a mission to help solopreneurs understand that they can streamline their lives to then reintegrate their why. Rechannel that energy. So that you can be more [00:33:00] creative like you and I were discussing. We love podcasting. We love the conversations, but it can become not so lovely if we feel like it's a burden, if we feel drained.

[00:33:13] Shilpa Lewis: So going back to that as a solopreneur and an entrepreneur, you've been on this journey for quite some time. Maybe you could speak to how women can not only learn to become aware of their energy, but how they can manage it with tools like what you've been advocating for. Yeah. 

[00:33:34] Lisa Marie Todd: Um, you and I are on the same page because.

[00:33:38] Lisa Marie Todd: I too with my clients, we go through a whole thing of looking at why you're doing what you're doing, why you want to do it, and what's, what's the end goal. And sometimes we forget, or we're running from a playbook from when we were in our 20s or 30s of our why, but that doesn't apply to You're 40s, [00:34:00] 50s, and 60s.

[00:34:01] Lisa Marie Todd: It's, it's shifted and it's a hard thing and I tell me if you experience it, it's a hard thing for people to sometimes sit down and be still and get in that mode of really figuring that out or having the reality of I thought this is why I wanted to do it, but then I But it's not anymore. So now what? So again, you've got to get past, you know, all of that.

[00:34:28] Lisa Marie Todd: And I would say with the tools, one way you could use AI is like, if you're just, um, journaling, which I, which is very important, you I use it, I use it with my people and see, you're just journaling random thoughts. You can feed that into AI and say, Hey, what, if you look at this, what, what's the, the theme that keeps recurring here?

[00:34:53] Lisa Marie Todd: What's the, what things should I be thinking about doing with all these different random thoughts I had? I mean, that's a use [00:35:00] case. You know, it's a very simple use case, but you could do that just to get your thoughts into one place. Then you take that and you can. Think about it from there. So and then keep track of it in a journal or create a journal in notion or create a journal You know in Google Docs or whatever So there's ways of using these things to integrate, um, where you are in your life, what your thoughts are, because some, sometimes we think things and then we forget, and we have that aha, and then life happens, and you're like, gosh, what was, what was that thing that was like so important?

[00:35:38] Lisa Marie Todd: So that's where these tools can come in handy of just keep, you know, journal, keep those thoughts somewhere that you can access and get back to them, yeah, and then look at them, like go back and review them, and, and, You know, you know what your end goal is. You know what you're trying, where you're trying to get to from where you are.

[00:35:56] Lisa Marie Todd: How do I get there? That's an AI question you can ask. 

[00:35:59] Shilpa Lewis: Yeah. [00:36:00] So the way you've described is you can have a dialogue because I do this very often. Just the other day I was trying to come up with a way to frame something for my upcoming workshop and I had other thoughts coming into my head. So I actually literally said that I go, I've got a lot of different ideas going on in my head.

[00:36:18] Shilpa Lewis: Tell me what you think. It's like talking to a girlfriend. Yeah. Yeah. I said, these are just random little ideas. And by the way, here's some research I've done. We're going to plug it in at the end. Maybe you can give me your top five points on where we can do this. 

[00:36:35] Lisa Marie Todd: Yeah. To help you organize your thoughts.

[00:36:36] Lisa Marie Todd: The other thing you could do is reverse engineer. Say you're trying to get to the point. You ask it, I want to do this. Can you ask me a list of questions that I need to answer before I feed it back to you? So reverse engineering, what I love about all this, it really makes your brain Um, and I'm applying for this job, what possible questions might you ask me?

[00:36:56] Lisa Marie Todd: And so that's a, a beautiful way, if you're not quite [00:37:00] sure what you're trying to get to have it, ask you questions. I know people, um, going for interviews have been using it to do a mock interview and ha ha, ask it, pretend you're, you know, act as a, you know, how the prompts go act as you're a blah, blah, blah, blah, blah.

[00:37:17] Lisa Marie Todd: Um, and I'm applying for this job. What possible questions might you ask me? And so these questions spit out and then you can think about that because maybe that's something you didn't think about, you know, we go into interviews or we go into meetings, thinking one thing but this allows you to kind of think outside of the box because maybe a question topic or point will come out.

[00:37:39] Lisa Marie Todd: I didn't think about that. I find that happens to me a lot of that. I didn't think of that angle. Oh, that's cool. Now I can take that and use my brain power to make it work for me. And that that's the secret sauce. I think with it. 

[00:37:53] Shilpa Lewis: Yeah. I recently spoke to someone else who uses notion and she calls it her second brain.

[00:37:59] Shilpa Lewis: [00:38:00] And I, 

[00:38:01] Lisa Marie Todd: There's a guy that, yeah, yeah, yeah, 

[00:38:03] Shilpa Lewis: yeah, 

[00:38:04] Lisa Marie Todd: yeah, yeah, yeah, yeah, yeah, the whole second brain thing. And then there's another guy, Thomas Frank, who's like the notion, you know, wizard. And so, um, yeah, you can learn so much online from various people, but then don't try to do everything. Like, don't, you don't have to try to copy what they're doing or learn everything.

[00:38:21] Lisa Marie Todd: Take what you need. Like, see what's out there, take what you need and use it. If you need to adjust it, then you find something new. And I think that's the whole thing about overwhelm. Um, with this is everybody thinks they have to learn everything. They have to know it all. That's like with Ecamm. Everybody thinks I need to know how to do.

[00:38:40] Lisa Marie Todd: No, you just need to know what you need to know to get you started and to get something good out there. Could be simple. 

[00:38:48] Shilpa Lewis: Absolutely. And everyone needs that uniqueness that you offer. And I want a lot of people to understand and have that insight or inspiration that these [00:39:00] tools can truly give you that third act or second act path.

[00:39:05] Lisa Marie Todd: Absolutely. And, and you're never too old to learn these tools. You know, I, I get fussy about that. I'm like, no. You know what? Even if you learn a little bit, you've learned something. You know what I mean? So get the age thing out of the way. I don't want to, I, I really honestly don't want to hear it. So not to be rude, but yeah.

[00:39:24] Shilpa Lewis: Oh, no, I agree. I mean, and this is goes back to some more philosophical slash mindset thinking, but, um, our beliefs are just beliefs. And if you keep thinking, and they might become beliefs, but this old school notion of you hit a certain age, and these list of horrible things happen, or you're supposed to just stop 

[00:39:48] Lisa Marie Todd: and yeah, not be you.

[00:39:49] Lisa Marie Todd: Not participate in life anymore. 

[00:39:53] Shilpa Lewis: No, we're not doing 

[00:39:55] Lisa Marie Todd: that. 

[00:39:55] Shilpa Lewis: No, I mean, you, you call the shots. You get to manifest your own [00:40:00] reality. 

[00:40:01] Lisa Marie Todd: Yeah, absolutely. 

[00:40:03] Shilpa Lewis: Lisa, um, thank you so much. I hope I can bring you back because I really, really enjoy this. And I also 

[00:40:09] Lisa Marie Todd: believe 

[00:40:11] Shilpa Lewis: the audience will enjoy it in terms of the pragmatics as well as the inspiration.

[00:40:16] Lisa Marie Todd: Yes, it was a pleasure being here. Always. 

[00:40:19] Shilpa Lewis: Thank you. Thank you, Lisa. 

[00:40:21] Lisa Marie Todd: Thank you.