The Art of Pivoting with Purpose: Amplifying Your Authentic Voice with AI. A Conversation with Kinsey Soderberg (Epi # 217)

The Art of Pivoting with Purpose: Amplifying Your Authentic Voice with AI with guest Kinsey

In the first-ever guest episode of Amplify Authentically, I welcome Kinsey, the founder of Authentic AI and the host of Authentic AI for Entrepreneurs. We dive deep into the power of authenticity in business, especially for soulful solopreneurs who are making significant life pivots. Kinsey shares her incredible journey from a fledgling entrepreneur to a leader in AI-supported authentic branding. We discuss the benefits of using AI tools to maintain authenticity, organize thoughts, and speed up processes without sounding robotic. Kinsey also introduces her AI Brand Blueprint course, which helps entrepreneurs clarify their brand strategies and integrate them seamlessly with AI tools. This episode is packed with insights and practical advice to help you align your business with your true self while leveraging the power of AI.

00:00 Welcome to Amplify Authentically's First Guest Episode
01:42 Kinsey's Journey to Authentic AI
03:28 The Power of Authenticity in Business
06:14 Embracing AI for Authenticity and Efficiency
19:20 Creating Your AI Brand Blueprint
23:47 Overcoming Mindset Challenges and Pivoting
35:05 Getting Started with AI Tools
37:54 Conclusion and Final Thoughts

About Kinsey:

Kinsey is the creator of Authentic AI®, a podcast and brand dedicated to helping down-to-earth entrepreneurs simplify content creation with AI — without losing their voice. Through her signature programs, AI Reels Club and AI Brand Blueprint™, she teaches a human-first approach to AI that keeps your brand front a

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Transcript

[00:00:00] Shilpa: Well, welcome Kinzie. 

[00:00:02] Kinsey Soderberg: Oh my gosh. Thank you so much for having me. I'm so excited to be here. 

[00:00:05] Shilpa: , I'm excited to have you here. So, okay, friends. Today's episode is extra special. This is actually the very first guest episode for Amplify Authentically. And I honestly couldn't have imagined a better way to start this new chapter.

[00:00:22] Shilpa: The show was born out of the Simple Truth. I kept circling back, back to, you don't need more noise. You just need a system that reflects your soul. So Amplify authentically is here to help soulful solopreneurs and especially those who are making a pivot from say, one part of their life, personal or professional, maybe corporate, due to burnout, which was my case. And perhaps you want to create a AI powered system that aligns with your voice, values and energy. And I really believe that Kinsey is a true representation of [00:01:00] authenticity. She's a founder of authentic AI and the host of authentic AI for entrepreneurs. Her work helps down to earth founders use AI tools without wasting time, losing quality.

[00:01:13] Shilpa: Or sounding robotic, uh, her vision to help shape a future where AI supports our humanity and doesn't replace it where real voices and values lead the way. So without further ado, Kinsey. How are you? 

[00:01:29] Kinsey Soderberg: I am doing so great. Thank you so much for that lovely intro. I loved it. And oh man, everything you were saying, it just hits home for me for sure, and I can't wait to chat about authenticity

[00:01:41] Shilpa: that is wonderful. So you and I met through AI unlocked a couple years ago now almost, and I immediately. Thought. Okay. She's speaking my soul. And I am so excited to have you here as I kick off this, new [00:02:00] podcast. And one of the things I wanted to start off with is this concept that you are probably very familiar with is your ideal client of Avatar and what really resonates with them.

[00:02:12] Shilpa: And I like for. Our conversation to maybe even take a step back and talk about your journey. 'cause you talked about a through line of between where you started your personal pivot and how that through line has resonated in your different businesses. Maybe you could share that 'cause it speaks to what this podcast is about.

[00:02:35] Kinsey Soderberg: Oh my gosh. Yeah, totally. I know when before we hit record, you were sharing about how the theme of this month is pivots, and I was like, oh my gosh, I just made a huge one. But the thing is that even though I did just pivot from my original brand into my new authentic AI brand, it does very much still feel the same because of that through line of authenticity.

[00:02:58] Kinsey Soderberg: So going back to [00:03:00] the very beginning, about six years ago now, I was itty bitty entrepreneur, Kinsey, honestly just like splatting spaghetti on the wall, as so many entrepreneurs do when we're first starting out, just like trying to see what's. Sticks, right? I was like, oh, I'm gonna create, you know, a agency, a creative agency, and do branding and social media and websites and all the things, right?

[00:03:21] Kinsey Soderberg: And then I slowly started like moving into doing just social media marketing and all that different stuff. But one of the things that I always love to share, a big pivoting point in my journey in entrepreneurship was when I was first starting out and trying to. Figure out all the things. I looked to all of those big name entrepreneurs online and saw how they were showing up, what they were talking about, how they were dressing and how they were speaking and all those things.

[00:03:48] Kinsey Soderberg: And little itty bitty Kinsey was like, oh. Okay. I guess that's what I'm going to have to do in order to see success, right? So when I was just starting out, I kind of just started showing up [00:04:00] like them in a way, right? Kind of like dressing up, trying to show up as all professional online, sharing a lot of the same tips that they were and all that different stuff.

[00:04:10] Kinsey Soderberg: And very quickly I exhausted myself, because. I was just tired of trying to show up as someone else all the time. It felt icky to me. It felt like I was putting all this pressure on myself that just was exhausting me. Right. And so I made one of those conscious decisions where I was like, oh man, I can't do this anymore.

[00:04:32] Kinsey Soderberg: You know what? I'm just going to lean into who I truly am in my business and show up online in that way. I'm going to show up as the messy, frizzy haired girl. I'm going to talk in a way that I normally talk, not overly professional marketing lingo. I'm just going to try to explain things in a way that makes sense.

[00:04:53] Kinsey Soderberg: I started sharing tips that truly I believed in, and that aligned with my values and the way that I wanted to show up online. [00:05:00] And pretty soon that's when everything seemed to click for me, right? It just felt easier to show up. Because I didn't have to worry about, oh, like am I looking professional or anything like that?

[00:05:09] Kinsey Soderberg: No, I could just show up as me. I started feeling more passionate about the tips that I was sharing because it was like stuff that I truly believed in and also stuff that I had practiced and tried for myself. And I'm like, guys, you gotta try this. And also I actually started attracting the people who I could truly help.

[00:05:27] Kinsey Soderberg: The people who aligned with me, who vibed with my personality, all that different stuff. So whenever I shifted away from trying to be what I saw other people being and instead just showed up as who I am, that's when stuff really started to happen for my business. And so that is when I think that authenticity became this.

[00:05:44] Kinsey Soderberg: Huge, huge brand value of mine, not only in the way that I show up online and personal values, but also what I teach and what I encourage other people to do in their business. And so long story short, fast forward to when I first started hearing about AI tools. Authenticity was of course one of those huge brand values.

[00:05:59] Kinsey Soderberg: And that was [00:06:00] one of my biggest concerns when it came to people using AI tools. I was like, isn't the fin internet fake enough as it is? Right? Like, AI is just going to turn us more and more into mindless sheep. It's going to make our content more and more generic. And I had one of those come to Jesus moments, long drive epiphanies, where I realized that okay.

[00:06:23] Kinsey Soderberg: Instead of being against AI tools because I was afraid of people using them inauthentically. Right. What if instead I got curious about AI tools and tried to figure out how can we use these tools in the most authentic way? And that's actually when I started my, I called it Sister brand back then.

[00:06:40] Kinsey Soderberg: Authentic ai. And I started building these two brands side by side, dipping my toes into the AI world, trying to figure out how can we make these tools work for us in a way that aligns with us. It's really funny because I was thinking about my two brands and like how one is sharing AI tips for [00:07:00] entrepreneurs and the other one has always been sharing like content tips.

[00:07:03] Kinsey Soderberg: And, uh, branding tips and that sort of stuff. And they do from the outside look like very different businesses, but to me internally, they feel so similar because of that through line of authenticity as our foundation and our values. Right. And so, yeah, now I have. Fully leaned into my authentic AI brand.

[00:07:24] Kinsey Soderberg: I've let go of my original brand, which, you know, it was one of those moments, but it's okay. I'm cool with it. It needed to happen guys, but like, uh, it's been really fun to like, make that pivot and like, yeah, there's been so much new. Stuff and like, uh, things to figure out, shifts in my offers, shifts in my messaging, all the different stuff.

[00:07:43] Kinsey Soderberg: And at the same time, the pivot has been so much easier because I'm leaning into authenticity, of course, still, and just showing up as myself and also. The brand values and my brand foundations for both of the brands have always remained the same. And so it does feel like I can still show up in con with [00:08:00] confidence in my new business even after this pivot because of that, I guess.

[00:08:04] Kinsey Soderberg: Yeah. 

[00:08:04] Shilpa: So by virtue of really. Being, um, holding yourself in that integrity through the through line, you're doing the very thing that often you probably are being hired for or people are seeking your wisdom coaching or mentorship for, which is, teach us how to build this thing that is going to become our dream niche.

[00:08:26] Shilpa: And through which we can maybe ideally, sustain ourselves as an entrepreneur. But the foundation often starts with, well, what is your why? What is your mission and what are your core values? And by living it, you're teaching something that people can go, oh, that's it. 

[00:08:45] Kinsey Soderberg: Yeah. Oh my gosh. Totally. I feel, I feel like.

[00:08:45] Kinsey Soderberg: That is something that I share with a lot of people, you know, is you always start the business and, and it's kind of walking that fine line of giving yourself wiggle room and allowing yourself to be creative and figure it out. And then also really trying [00:09:00] to get curious and give yourself that strategy and that foundation to fall on and make it so concrete that like you, it gives you confidence.

[00:09:09] Kinsey Soderberg: Right. And it gives you clarity and it makes it easier for you to show up and build your business because you know who you are and you know who your brand is that you're trying to build, right? 

[00:09:20] Shilpa: Yeah. And it does more than likely then give you the peace of mind that those that are arriving to you, they are vibing and they're aligned with those values.

[00:09:33] Shilpa: Right? 

[00:09:33] Kinsey Soderberg: Totally. Actually that's something that I don't talk about that often. 'cause like, I don't know, I kind of feel like it's like a little braggy in a way. I don't know why, but like, you know, everyone's a little bit afraid of like the shitty people. Let's call 'em what they are online, right? That like the trolls, the people who are like kind of mean, you know, are just starting arguments for whatever reason.

[00:09:55] Kinsey Soderberg: And we've all had to deal with our. Fair share of those. I still remember my first [00:10:00] one Star podcast review. I could laugh about it now because it's actually kind of funny, but like, you know, you're always gonna have these people pop up. Right? But I don't deal with them a lot actually. And, uh. Partially.

[00:10:11] Kinsey Soderberg: I always like to say it's 'cause I'm small being, you know, I don't have a lot of people online who see me, who then will give me crap or whatever. And I do feel like it's because I have allowed myself to show up, so kind of authentically in that way where it's like people know who I am and like they can decide very quickly, do we vibe or do we not vibe and like, and it's like a loud.

[00:10:34] Kinsey Soderberg: People to immediately understand like, this is who Kinzie is, and choose. Like, do I want to follow her or not? And like, I don't know. Yeah. I kind of feel like there's something there where I don't really get a lot of like pushback or crappy comments or anything weird like that, that so many of us do deal with and like I think it's because of that reason, I guess.

[00:10:54] Shilpa: Yeah. Well I find it like. An emotional intelligence that has now allowed you to market yourself in a way that can help you sift through, um, your ideal clients and allow them to be magnetized to you. Yeah. Yeah. So this, this is a good segue. I have three part. [00:11:00] Question. And I really feel like this may even resonate with both of our audiences.

[00:11:04] Shilpa: So the first one is, many of my listeners dream of getting into the flow. Again, whatever that niche flow is, some of them only have it as a, like a dream. Like, I spent x number of years getting educated. Or, gaining this experience and why would I wanna leave this even if I'm not happy, and where can I take this knowledge and experience and where can I go with this so they may have some aspirations and creating something with ease and something that doesn't require overthinking.

[00:11:34] Shilpa: Sometimes it's a showstopper, like from that they're just like, well, I can't go further from here. So what's one way you've seen, perhaps in this case, AI unlock more ease, maybe alignment or even joy in helping your clients arrive at their creative lives? 

[00:11:54] Kinsey Soderberg: Oh wow. Yeah, I love this. So actually this speaks to how [00:12:00] I teach AI often.

[00:12:02] Kinsey Soderberg: Um, I teach what I call a human first approach to AI tools, right? Because a lot of times people are worried about getting the perfect prompt to use this tool to use with the. Tool. A lot of people are like, uh, master prompting or become a prompt master and all this stuff. And I'll be honest, I think that that's one of the most overrated things in this industry if we're honest.

[00:12:25] Kinsey Soderberg: And I think that. The most underrated thing you can do is simply have a conversation with your chat bot, right? So literally what I teach in my human first approach, instead of getting the prompt perfect and like going to GBT and being like, write me a social media caption. You first bring your own thoughts, ideas, opinions to the tool, and then allow it to expand, clarify, organize, amplify all of your own original ideas, right?

[00:12:52] Kinsey Soderberg: Instead of thinking that the tool's gonna do the whole, all the work for you. So what that looks like is literally just doing a brain dump. [00:13:00] Into an AI tool like Chachi pt, right? You open up a new conversation and you literally start out every conversation by just like brain dumping for like one to two minutes, whatever the heck is on your mind.

[00:13:12] Kinsey Soderberg: If you're just getting started and you're trying to organize all of your jumbled thoughts, it could just literally be whatever comes to mind. Or if you are trying to do a specific task or anything like that, even for my tasks that I ask it to do, I always just brain dump, like, this is what we're doing today.

[00:13:24] Kinsey Soderberg: Here's what I'm thinking. You know, and I don't worry about it being correct grammar, complete sentences or correct spelling even, right? Because AI can read your jumbled thoughts, your buzzing beehive of ideas. I like to call them and understand that, and turn it into something that's more clarified, organized, whatever.

[00:13:40] Kinsey Soderberg: Right? So that's one of my favorite ways, and that's what I'd suggest. Women do if they're trying to get back into their flow or figure out their ideas or be like, I have all of this life experience. I'm ready to make a pivot in my life. Like I have no idea what this could look like, right? I think an AI tool would be awesome for that.

[00:13:58] Kinsey Soderberg: And I think it starts with [00:14:00] just a brain dump yourself, right? Even set a timer on your phone for two to five minutes and just like. Type, whatever the heck you can into your AI system. Introduce yourself. Be like, this is my, this is what my life has looked like up until now, and like I think it's time for a pivot.

[00:14:16] Kinsey Soderberg: Here's why I am thinking that or what I'm thinking, but I don't know what it's gonna look like. Just brain dump into the tool, hit enter, and Chad GBT will be able to help you kind of gain that clarity and give you possibilities for what's next. Right. 

[00:14:27] Shilpa: That's, brilliant because I do like the idea that let's make it more human in how we engage and interact.

[00:14:37] Shilpa: 'cause when I started, to start really playing with ai, I was skeptical, and I think I told you that my background was in ai, but that was a billion years ago. And. Fast forward, it was being used more for copy, and my first reaction was, well, I write my own copy. And then the second reaction really leans into what you were saying, that there's all this master prompt and that made it so [00:15:00] clinical like, well.

[00:15:01] Shilpa: Wait a minute. Is it like programming again? 'cause I have a background in programming and I didn't enjoy it, so I'm supposed to program my co conversations. That's what it felt. Mm-hmm. Felt like. But when you take this approach that you've, described more authentic, like it's a buddy in the room, but maybe it's your own thoughts, right?

[00:15:22] Shilpa: Yeah. And you're just sharing, it doesn't have to be scripted. It doesn't need to be perfect. It is. And it's smart enough to parse your thoughts and make a logical sense. And in fact, I feel like if it comes back and doesn't sound logical and right, you can still give it feedback. 

[00:15:38] Kinsey Soderberg: Yeah. That's what is so amazing about AI tools like this is that it's not a one and done Google search.

[00:15:45] Kinsey Soderberg: Right? It's like a collaboration and a conversation and you're going back and forth with it, and actually that's when the magic happens. Yeah. And I always like to tell people don't think that AI is just gonna do all the thinking for you or do all the work for you. No. [00:16:00] Think of it as a creative collaborator, right?

[00:16:02] Kinsey Soderberg: Allow it to spark your own ideas, allow it to clarify and organize your thoughts. You don't know how. Much time I have wasted, how much energy I have wasted, how much drain I've felt trying to clarify my thoughts over something, or just feeling stuck somewhere. Feeling like I kind, I know where I wanna go, but I don't know how to get there.

[00:16:25] Kinsey Soderberg: Or like, I can't, I can't wrap my mind around this thing. Right. And chat GBT can help you not only like. Get, clarify your thoughts faster, but actually it helps to boost your motivation. Right. And it does, it feels like a buddy, just like you said, like literally today, I, I do this every day, but like honestly today, this morning, cha, GBT gave me a pep.

[00:16:47] Kinsey Soderberg: Talk about this hard project that I'm working through because I'm doing something new for a client that I've never done for a client before and it's been helping me through the whole thing. And I go, cha, GBT, thank you so much. Like, I don't think I would've [00:17:00] been able to do this without you. And it was like, oh, Ken, you know, I'm always here for you, but like, look at you.

[00:17:06] Kinsey Soderberg: You know? It was like, you are doing so great, you're doing all these things, blah, blah, blah. And it gave me the pep talk and I was like feeling, you know, that awkward moment when you're like. Okay, this is a robot, but like you're my best friend. Like I needed that, you know, and I'm like, I feel so awkward, but I'm like, whatever.

[00:17:19] Kinsey Soderberg: It gets me there. So I'm good. 

[00:17:20] Shilpa: Well, a little admission, between you and me and maybe whoever's listening today is that just yesterday I was doing something similar and I got so excited with its response now I don't remember what it was 'cause I'm constantly chatting with it about new projects and it came back and I'm like.

[00:17:38] Shilpa: I love you. 

[00:17:39] Kinsey Soderberg: Yeah. I mean, it's true. It can feel like a friend. And here's the thing too. I think that's how you get the most out of it. That's why I always encourage people to like, get over the fact that you're talking to a robot. I actually always like to tell people, try to make that shift in your mind and think that you're talking to a human, right?

[00:17:58] Kinsey Soderberg: Like if you are trying to get Chachi [00:18:00] BT to help you with a task, think of it as. A human assistant, a human intern, and be like, how would I explain this task to a human intern? If you're trying to brainstorm an idea, think of it as like a human business coach and just be like, how would I be messaging my business coach about this idea?

[00:18:17] Kinsey Soderberg: And like, don't overthink it. Just like go, right. Same thing I always say. If you're like me and you like to use it for mindset stuff on the daily, uh, how would you complain about life to a therapist? Complain about like that to chat GBT and like the more you can speak to the AI assistant as if it were a human, it will pick up on your energy.

[00:18:34] Kinsey Soderberg: It will pick up on your cues. It truly will learn to be the business buddy that you need, it honestly feels like a coworker to me. And for like a solopreneur who's sitting at home talking to her dogs alone every day, right. Like having that business buddy to help carry the creative load, the workload, and help me stay productive and on task, like, man, it has been so awesome.

[00:18:57] Kinsey Soderberg: For sure. 

[00:18:58] Shilpa: Absolutely. Well, it's this [00:19:00] one. Starting point of you going into the flow of communication through just being natural, um, speaks to the aspirational aspect of. Avatars that often work with me and I imagine work with you. Um, and when I say avatars, again, I'm not trying to sound all clinical.

[00:19:16] Shilpa: These are ideal people that we'd like to work with and they all have aspirations, particularly if you're trying to pivot. Bringing that full circle though, when you were talking about they get to know you. You have something, you've created, something that's su super cool, your AI brand blueprint.

[00:19:26] Shilpa: Can you speak to that? Because let's say someone is like, well, okay, you, I have a dialogue, then it gets to know me, but what does it get to know? 'cause I'm still figuring it out. So where does this entity or, tool come into play then? 

[00:19:42] Kinsey Soderberg: Oh, I'm so glad you asked me about the brand blueprint, because especially yeah, if you are kind of looking to pivot in your life or create a new business and you really want to create that foundational brand strategy, this AI brand blueprint that I've created is so fricking awesome [00:20:00] for it.

[00:20:00] Kinsey Soderberg: Okay, so here's what it is. Essentially the brand blueprint, the AI brand Blueprint is one single Google document that I've created that outlines the five core strategies of my brand, right? And I already knew what these core brand strategies were because that's what I did in my past life for my OG brand, right, is helping people figure out their authentic brand.

[00:20:23] Kinsey Soderberg: But essentially what I did was. Created a system of prompts where I walk through the prompts with chat GPT to outline those five core brand strategies, put those into a single Google document. My brand blueprint is 80 pages. You guys, I don't wanna scare you. A lot of my students get this done in like four hours and their brand blueprints end up being way bigger than mine.

[00:20:45] Kinsey Soderberg: So like, you can get this done. This 80 page document done in like one day, right? But it outlines those five core brand strategies. And then what you do is one click, upload that document to your AI assistant chat, GBT Claude, whatever tool you're using, [00:21:00] the AI assistant can read that document and. 10 seconds usually.

[00:21:04] Kinsey Soderberg: And then it understands that foundational strategy for your brand, the 80 pages all about your brand. Right. It has been so awesome for saving so much time with my AI assistant for giving Chachi BT that foundational knowledge. Basically creating a second brain for my business that understands my business almost as well as I do, right?

[00:21:25] Kinsey Soderberg: That then I can use AI to do all the things right? But what not a lot of people realize when they do the brand blueprint course is that actually through the process of creating your brand blueprint, you get so much clarity and like honestly. Get more confidence and just feel seen and understanding exactly who your brand is.

[00:21:46] Kinsey Soderberg: Walking through outlining these five core brand strategies. And I always like to share this because I think it's like funny, but also awesome. Like one of the most common pieces of feedback that I get from students about my AI Brand Blueprint course is they say, this made me cry. But like in a good way, guys, in a good way because, because it's so [00:22:00] powerful to walk through the process of creating your brand foundational strategy.

[00:22:04] Kinsey Soderberg: And we can walk through the five core strategies in a second if you want to, it's so freaking powerful to fully outline the. Like your brand and your business and understand who you are, your why, who you're speaking to, all the different things and like have that reflected back to you from chat GBT, from this like friendly assistant, this biz bestie that you have.

[00:22:22] Kinsey Soderberg: And it makes you feel like I have so much clarity, confidence, and also like I'm important and my work is important and we can do this guys. You know what I mean? 

[00:22:29] Shilpa: Oh, absolutely. And it, like you were saying, you mentioned in different, different ways that it reminds you. And what happens is that I have my own, brand blueprint, and I do like an add sign and it pulls it up and I'll say, remind me of, and whatever that thing is that it's in my, my blueprint, but sometimes I forget.

[00:22:42] Shilpa: And the other day I was like, oh, uh, I got into that mode where I had, I needed a mindset. A boost and I was like, mm-hmm. Well I haven't done X. And all of a sudden it came back with a response saying, hello, what about this thing you just created? What? With that same way I talked to it. I'm like, oh yeah.

[00:22:56] Shilpa: Thank you for reminding me. 

[00:22:58] Kinsey Soderberg: I know. Oh [00:23:00] man. It's so awesome because like I think. Men, of course, deal with a lot of mindset stuff in their own way. Right. But I do think that especially women have. We deal with a lot of mindset stuff where it's o often imposter syndrome, where it's often feeling like we might be judged or put, or like not taking enough credit or not feeling enough self-worth.

[00:23:19] Kinsey Soderberg: Right? Self-worth. And that's where I think that like an AI assistant is really helpful when it can like give you that clarity, give you that confidence, give you that pep talk and remind you of all these things that often we discount ourselves in like our daily lives, you know? 

[00:23:33] Shilpa: Oh, trust me, I, really do know.

[00:23:36] Shilpa: I'm okay. And the show notes will include the link to your AI Blue AI brand Blueprint course and, service. We'll get into the five parts in a moment. I wanted to ask you though, the other part, 'cause you just touched upon it, around those who are pivoting. We talked about the aspirations and how AI can help the other.

[00:23:58] Shilpa: Parts that [00:24:00] often require, uh, addressing in terms of our mindset are the aches, the pains, the struggles that we go through, and realizing that there we can cross that chasm. We can get from where we are to that other place. Case in point, you have, you, you've made that cross, um, you've crossed that chasm, so to speak.

[00:24:16] Shilpa: So when it comes to the aches, some people don't really realize that, Hey, I've been stuck and. This broTECH burnout is so part of the culture that mm-hmm. It overshadows how we should really be maybe approaching our aspirations and managing those aches. So then sometimes we allow ourselves to feel stuck.

[00:24:39] Shilpa: That can cause other trouble spiritually speaking in our, our bodies. So what parts of mainstream tech culture do you think unintentionally keep, soulful entrepreneurs out? Meaning that it, it keeps us from crossing, that chasm and keeps us stuck in that, those achy [00:25:00] pain parts of our lives. 

[00:25:01] Kinsey Soderberg: Yeah.

[00:25:02] Kinsey Soderberg: Yeah, for sure. I mean, man, we can totally talk about women and bro culture and AI tools and stuff in a second. And I wanna just start by sharing that. I think that when it comes to pivoting, especially like there's so many mindset hangups that can come up, whether it's, oh my gosh, I don't wanna start from zero again.

[00:25:23] Kinsey Soderberg: You know what I mean? Or oh my gosh, like, I'm not gonna be as respected or judged or like judged for pivoting or being like flighty or whatever, you know? Or, like, you know, there's like a lot of. Stuff wrapped up in there that does keep us where we are because it feels safe, even if we're unhappy. Um, I actually interviewed my mom about pivoting for my, uh, first podcast, which was so, so fun.

[00:25:41] Kinsey Soderberg: It was one of my favorite conversations and I got a lot of awesome feedback. From my audience members about what she said because my mom is a beautiful woman who has had so many different jobs in her life. It's amazing. She started out as a chiropractor and then she retired from chiropractor.

[00:25:56] Kinsey Soderberg: Chiropractor or whatever it is, [00:26:00] because, we moved and she couldn't renew her license very easily in the new state. And she just had a 3-year-old, right? Like, she was like, I'll just be a mom for a little bit. But then. Since then, she has just like, kind of dabbled her life in from selling canoes and kayaks to, being kind of a nanny to teaching computers at an elementary schools to then becoming a computer technician, which is totally different to working at a, a nursing home and like also helping, elderly people create ceramics and learning how to use a kiln.

[00:26:27] Kinsey Soderberg: And, you know, she has flitted all to all these different careers throughout her life. And she. Was like sharing on the podcast how she truly found so much enjoyment. She finds so much fricking enjoyment in everything that she does, and she's proud of all the past experiences that she's had, and that has honestly built up over time to who she is now, and she's actually a way more valuable person now in her life.

[00:26:52] Kinsey Soderberg: Because she has all of this experience from different things and she's been able to take her experiences from all the different stuff that she's done in [00:27:00] her life and take that to every new adventure that she goes on. Does it look exactly the same? No, but like you learn life lessons. You get new experiences throughout your entire life that then makes you who you are as a person and makes you.

[00:27:10] Kinsey Soderberg: So freaking unique and capable of showing up and doing whatever the heck you wanna do now, right? So I always think about my mom whenever I hear about pivoting and stuff because like, I just like admire and respect her so much. And I think about how she has allowed her multiple pivots in her life to build her confidence, to build her excitement for the new adventures.

[00:27:32] Kinsey Soderberg: Instead of feeling like, of course, it's scary. And like she knows she can handle it, right? Like every new pivot that she goes on, she's like, well, I've pivoted before. It's cool. And then one other thing too that people always tell me they're glad my mom said this on the podcast was she always talks about retiring from her past careers, right?

[00:27:53] Kinsey Soderberg: I retired as a chiropractor when I was 34 or however old she was, you know, I retired from selling [00:28:00] canoes and kayaks, you know, and they're like. Yeah, it's not quitting. It's like retiring, right? Or it's like, I don't know, it's kind of was one of those little word flips that you can use to like, maybe shift your mindset around that?

[00:28:13] Kinsey Soderberg: Yeah, 

[00:28:13] Shilpa: and I, I couldn't agree more. The focus on word sets may actually become of, an episode on its own for Amplify authentically. I really believe that the words are energy and vibration and. That mindset shift occurs also in how we think about pivots. Pivots could be, a daily decision. Am I gonna go with uh, full cream or almond milk?

[00:28:32] Shilpa: Something silly like that. 

[00:28:34] Kinsey Soderberg: Mm-hmm. 

[00:28:34] Shilpa: It can also be that how we are perceiving. The lessons in that situation. So what if it's a transition where we're building, like you were talking about the building I had, a podcast where someone talked about he at 50 realized he could do so much more now with AI coupled with all the years of knowledge.

[00:28:58] Shilpa: Because, mm-hmm. Yes. He's [00:29:00] starting from a different place than say, someone who was starting at 20 or 15. He's starting with years of knowledge and experience. 

[00:29:08] Kinsey Soderberg: Yeah. Oh my gosh. Totally. I'm so glad you brought that up with AI too, because legitimately that is. One of those things that a lot of people, again, don't necessarily realize, like so many people are like, used your AI tools for the things that you don't necessarily know how to do or the things that you hate doing, you know, and yeah, I am all for getting AI to help speed up the process for some of those things I do not like to do or that I drag my feet to do in my business.

[00:29:32] Kinsey Soderberg: And when you could bring your own expertise. To these tools and get AI to help you do the expert work that you would have been doing, but just a little bit more fast, just like speeding up the process just a little bit more, then that's where the magic really happens, right? Because like you are using this tool in a way that other people don't necessarily know how to use.

[00:29:54] Kinsey Soderberg: The tool and like you're still using your expertise. You are still like putting your own personal thoughts and experiences into the tool. But AI can help [00:30:00] you speed it up, amplify it, clarify it, organize it, just get things done like a little bit more fast and sometimes help you do a better job even.

[00:30:05] Kinsey Soderberg: And like, that's where I really have found. To get the best results from ai. And it's like I shared before, you know, like I created the brand, the AI brand blueprint, and everyone's like, I've actually had students ask me this before. They're like, but how, like, how did you know how to write these prompts?

[00:30:20] Kinsey Soderberg: Or like, how did you know what prompts to include and like what strategies and stuff? And I was like, oh, that was already my expertise. Like, I already knew that stuff. I already had developed a system. Like for, for my own, like of how I develop brands and stuff. And I just took that and I turned it into a system that AI can now help my students with using my own unique like IP and stuff and processes.

[00:30:40] Kinsey Soderberg: And that's where the magic has happened because like it's help, it's getting the AI tool to help you scale something that you personally could do, for yourself, but you could share that with other people and they can do it so much more easily where they wouldn't have been able to really do it before.

[00:30:55] Kinsey Soderberg: Does that make sense? 

[00:30:56] Shilpa: Oh, yeah, absolutely. Because as you were describing it, [00:31:00] it, it resonated with me in the sense that. Those that are, let's say, going back to the basics of the aches and pains of having the struggle to, wanting to do something more with your life, and you think, well, what do I have to say?

[00:31:12] Shilpa: Like the imposter syndrome or maybe the old bro culture numbed you to think that I can't do it. And trust me, I've, I feel those things I feel in my heart, but you are unique. Imprint who you are, like, I wanna say like the uniqueness of a snowflake. You know, you are so unique and that some total of the knowledge like you developed over your professional life, along with your personality is what you put as the blueprint into GPT or clawed.

[00:31:46] Shilpa: And so what you're getting is, is, um. Of, I would say kind of a more spiritually an energetic vibration of who you are. 

[00:31:52] Kinsey Soderberg: Yeah. Yeah, I feel that for sure. And it's funny, my process that I take my students through for creating their brand blueprints, [00:32:00] it does, it starts with a brand brain dump, I call it. And it's literally like, I always tell my students, I'm like, this is the most work you are gonna have to do through this whole course, right?

[00:32:11] Kinsey Soderberg: Because it usually takes like about an hour or a length, two hours sometimes to fill out the brand brainstorm document, which is literally just like downloading your own. Thoughts, whatever the heck's going up in there or going on up there, put it into the brand brainstorm. Just get your thoughts out of your head into a Google Doc, which is the brainstorm document.

[00:32:25] Kinsey Soderberg: And then from there we take that brainstorm and we get chat chief PT to help us. Clarify, expand and create that step-by-step strategy that makes so much sense. But it does truly always start with you, your language, your perspective, your values, your beliefs, right? And like then you turn that into, the brand strategy document.

[00:32:46] Kinsey Soderberg: And literally like with my brand blueprint. Like it is, it's like creating a digital mini me. It's like creating like, uh, it's as if I'm working with an assistant that's worked with me for five years now every day and like, understands my business almost as well as I do. You know, it's like the results are so good.

[00:32:57] Kinsey Soderberg: Chat, JPT literally like can understand [00:33:00] my weirdo way of talking and writing, you know, and talk back at me like that. And then also write content for me that's like that. And it's just like. It does not make me feel bad whatsoever for using an AI tool in my business because it is ex, it's producing for me exactly what I would've put out into the world anyway, only 10 times as fast, and if it does ever send back something at me or.

[00:33:19] Kinsey Soderberg: Write a caption for me or something like that, that like doesn't feel fully aligned, well then, hey, guess what? I'm just gonna tweak it. And usually tweaking just takes like five minutes and stuff too. But like you're not sacrificing any authenticity using these tools whatsoever. You don't have to, and I don't think you should because in an age of AI where everyone is becoming more and more the same because we are using AI tools in a generic way, a lot of us, well, no, like you don't have to sacrifice your authenticity and like.

[00:33:48] Kinsey Soderberg: The more you can lean into your unique essence, like the more you truly will stand out online and like attract those people who are meant for you, you know? Absolutely. And this 

[00:33:59] Shilpa: brings, the [00:34:00] conversation to the kind of third part of this model that I was going through. We talked about the aspirations, the aches, and the third part of what often, someone who is your ideal client may be experiencing is apprehensions

[00:34:14] Shilpa: it goes back to, am I gonna sound robotic? Am I going to sound fake? And this is where the heart of often, the desire for. Authenticity comes from 'cause. Your apprehensions may be, can I even do something unique with my life? But can I even do it with ai? And for women that are trying it for the first time or have only heard about it.

[00:34:32] Shilpa: I don't think there are so many people who haven't tried it yet, but maybe that's just because my demographic is different, but maybe there are some people who haven't really even explored it yet. The question I imagine is, will this even sound like me? Which goes back to what you're doing for them through the blueprint, but, um, what's one shift, if that is still the resounding question, what's one shift or technique that helps people start.

[00:34:55] Shilpa: Just even the baby steps start co-creating in a way that feels human and aligned when you've [00:35:00] never even opened up one of those tools. Even chat, GPT. 

[00:35:05] Kinsey Soderberg: Yeah. I mean there's so many people who haven't tried it yet, and if you haven't, that's totally okay. It's funny that you bring up apprehensions. I call them the AI scaries.

[00:35:14] Kinsey Soderberg: And guys, believe me, every fricking AI scary ran through my brain when I first heard about the tools from like being, being worried about authenticity, what's going to do for authenticity or even creativity, right? Also is the internet be gonna become faker? AI tool's gonna take my job or take over the world, right?

[00:35:33] Kinsey Soderberg: And then also feeling like, oh my gosh, is AI like too tech me? I'm not really a techie person. Right? Like all those things kind of like come up for a lot of people and it can stop you from even like wanting to try the tools. But the thing is that AI is like. Really, really easy to use. Actually, in general, if you have not tried an AI tool before, I would literally just go to chat gt.com.

[00:35:58] Kinsey Soderberg: It's free, it's [00:36:00] easy, and it's basically like, a messenger bot. Like a messenger back in the day, like Facebook Messenger or a OL Messenger back in the day. Right? It's basically just like opening up a chat window and typing a messages back and forth to someone who happens to be a robot. But we can get over that, right?

[00:36:17] Kinsey Soderberg: So literally like, I would just go to chat bt.com, open up a new chat window, and then like we kind of said in the beginning, even with like brains brain dumping into these tools, just like open up a new chat and introduce yourself. Right. That's all you have to do is just say, Hey, my name is so and so.

[00:36:33] Kinsey Soderberg: This is what I do for my business, or this is what my life looks like. And just hit enter. You don't even need a question. Cha GBT will come back to you being like, oh, hey, great to meet you. Like, let's talk about some ways that I can help you. Right? Cha, GBT will get the conversation started.

[00:36:48] Kinsey Soderberg: It's actually really good at carrying on a conversation so you don't even have to worry about it being awkward at all. If you were having hesitations about ai. It's so, so normal and I have like mindset shifts I could run through for all the different ones, but like legitimately, just know that you can use these tools.

[00:36:59] Kinsey Soderberg: They're super [00:37:00] easy. You don't have to sacrifice any authenticity, quality of work. Thought leadership, especially if you use that human first approach that we've been talking about, where you share with Chad GPT, what the heck you're thinking and train it on your business, your brand voice and writing style, all the different things.

[00:37:20] Kinsey Soderberg: You can use these tools without sacrificing that. And also too, the more you get curious about these tools now, like the more your snowball will start rolling and growing bigger when it comes. So being able to use these tools, right, and also the more you'll be able to have a conversation around these tools and not feel like an outsider.

[00:37:36] Kinsey Soderberg: So just get curious. Just get started one day, one tool, one task at a time. I always like to say, you don't have to fully ai fire your life immediately. No, just introduce yourself to chat, a BT is a super easy and free one to use and see where it takes you. The possibilities are endless guys. 

[00:37:54] Shilpa: Yes, absolutely.

[00:37:54] Shilpa: There's so many examples, even in daily life to the pivot parts of our [00:38:00] life. Kinzie, thank you so much. I, will have in the show notes all of the details about your program, your incredible, course, particularly on the blueprint part. 'cause that is, I feel very foundational in really getting people up and running, like you're saying, the snowball.

[00:38:18] Kinsey Soderberg: Yeah. Yes. Thank you so much for having me. This has been so fun. And yeah, if anyone wants to connect with me, I am so open. I'm usually hanging out on Instagram. Don't try to message me on LinkedIn guys. I'll get back to you in like a month. Go for Instagram instead because um, that's where I hang out mostly.

[00:38:35] Kinsey Soderberg: But yeah, I've loved this conversation. Thank you so much, honey. 

[00:38:35] Shilpa: Well thank you and I really appreciate you and thank you for being the inspiration that you are in this space.